🔥 Pobierz aplikację Akademii LTCA 🔥 Wybierz:
Szkolenia nagrania
AI i cyberbezpieczeństwo
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["content"]=>
string(3180) "FRAGMET SZKOLENIA
OPIS SZKOLENIA
Cel szkolenia: Praktyczna znajomość najlepszych rozwiązań AI dla działów marketing, sprzedaż i
HR. Umiejętność wyboru odpowiednich narzędzi i zaplanowania wdrożenia z uwzględnieniem
synergii między działami.
PROGRAM
• Dyrektorzy sprzedaży – Chcący zwiększyć efektywność zespołów handlowych
• Menedżerowie marketingu – Szukający sposobów na lepszą personalizację i automatyzację
• Specjaliści HR – Pragnący zoptymalizować procesy rekrutacji i zarządzania talentami
Blok 1: AI w marketingu – od contentu po customer journey
• Automatyzacja tworzenia contentu - narzędzia do tekstów, grafik, video - przegląd
• Personalizacja komunikacji - email marketing, media społecznościowe, strony www z AI
• Analityka predykcyjna - przewidywanie zachowań klientów, optymalizacja kampanii
• Case study – implementacja AI w customer journey
Blok 2: AI w sprzedaży – od leadów po zamknięcie transakcji
• Lead scoring i nurturing - jak AI identyfikuje najlepszych prospektów
• Sales forecasting - przewidywanie wyników sprzedaży z dokładnością 85%+
• Automatyzacja follow-up - sekwencje email, przypomnienia, personalizowane oferty
• Analiza rozmów sprzedażowych - narzędzia do analizy nagrań i poprawy skuteczności
Blok 3: AI w HR – od rekrutacji po employee experience
• Rekrutacja z AI - screening CV, chatboty rekrutacyjne, assessment online
• Onboarding automation - personalizowane ścieżki wdrożeniowe nowych pracowników
• Performance management - analiza produktywności, identyfikacja potrzeb szkoleniowych
• Employee retention - predykcja rotacji, analiza satysfakcji, early warning systems
• Prawne aspekty - RODO w kontekście HR AI, etyczne wykorzystanie danych pracowników
Zakończenie: Zintegrowana strategia AI dla wszystkich działów
• Cross-departmental synergies - jak dane z marketingu pomagają sprzedaży i HR
• Roadmapa wdrożenia - 12-miesięczny plan implementacji AI w trzech działach
• Budżetowanie - jak rozłożyć inwestycje w AI między działy dla maksymalnego ROI
• Metryki sukcesu - KPI dla każdego działu i ogólne wskaźniki transformacji AI
"
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Cena bez abonamentu:
99 PLN + VAT
Czas trwania:
2 godziny 20 minut
Certyfikat:
Tak
Materiały:
Tak
"
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["content"]=>
string(3180) "FRAGMET SZKOLENIA
OPIS SZKOLENIA
Cel szkolenia: Praktyczna znajomość najlepszych rozwiązań AI dla działów marketing, sprzedaż i
HR. Umiejętność wyboru odpowiednich narzędzi i zaplanowania wdrożenia z uwzględnieniem
synergii między działami.
PROGRAM
• Dyrektorzy sprzedaży – Chcący zwiększyć efektywność zespołów handlowych
• Menedżerowie marketingu – Szukający sposobów na lepszą personalizację i automatyzację
• Specjaliści HR – Pragnący zoptymalizować procesy rekrutacji i zarządzania talentami
Blok 1: AI w marketingu – od contentu po customer journey
• Automatyzacja tworzenia contentu - narzędzia do tekstów, grafik, video - przegląd
• Personalizacja komunikacji - email marketing, media społecznościowe, strony www z AI
• Analityka predykcyjna - przewidywanie zachowań klientów, optymalizacja kampanii
• Case study – implementacja AI w customer journey
Blok 2: AI w sprzedaży – od leadów po zamknięcie transakcji
• Lead scoring i nurturing - jak AI identyfikuje najlepszych prospektów
• Sales forecasting - przewidywanie wyników sprzedaży z dokładnością 85%+
• Automatyzacja follow-up - sekwencje email, przypomnienia, personalizowane oferty
• Analiza rozmów sprzedażowych - narzędzia do analizy nagrań i poprawy skuteczności
Blok 3: AI w HR – od rekrutacji po employee experience
• Rekrutacja z AI - screening CV, chatboty rekrutacyjne, assessment online
• Onboarding automation - personalizowane ścieżki wdrożeniowe nowych pracowników
• Performance management - analiza produktywności, identyfikacja potrzeb szkoleniowych
• Employee retention - predykcja rotacji, analiza satysfakcji, early warning systems
• Prawne aspekty - RODO w kontekście HR AI, etyczne wykorzystanie danych pracowników
Zakończenie: Zintegrowana strategia AI dla wszystkich działów
• Cross-departmental synergies - jak dane z marketingu pomagają sprzedaży i HR
• Roadmapa wdrożenia - 12-miesięczny plan implementacji AI w trzech działach
• Budżetowanie - jak rozłożyć inwestycje w AI między działy dla maksymalnego ROI
• Metryki sukcesu - KPI dla każdego działu i ogólne wskaźniki transformacji AI
"
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Czas trwania:
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Certyfikat:
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Materiały:
Tak
"
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OPIS SZKOLENIA
Poziom: Początkujący
Adresaci szkolenia: Zarządy, kadra kierownicza, właściciele firm MŚP, którzy dopiero zaczynają temat AI
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Digital Marketingiem zajmuję się od 2006 roku. Zacząłem od tworzenia stron internetowych w technologii no-code.
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Jestem szczęśliwym, zakochanym mężem i kocim tatą dwóch pięknych kotów.
Uwielbiam podróże, kino i dobrą kuchnię (najbardziej Ramen). Masowo chłonę szeroko pojętą kulturę i popkulturę.
Od zawsze pasjonuje mnie Japonia. Lubię być Geekiem i Gadżeciarzem. Kibicuję Realowi Madryt
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["name"]=>
string(55) "Od promptu do publikacji - Podstawy generowania treści"
["content"]=>
string(1525) "FRAGMENT SZKOLENIA
OPIS SZKOLENIA
Od promptu do publikacji - Podstawy generowania treści AI
Cel: uczestnik pozna najważniejsze narzędzia, techniki promptowania i proces pracy z AI w pisaniu i tworzeniu asystentów
PROGRAM
- wprowadzenie: od Worda do ChatGPT i LLM
- narzędzia: ChatGPT, Gemini, Claude, Rytr, Perplexity, Notebook LM
- podstawy promptowania: rola, styl, długość, kontekst… to tylko początek
- asystenci, researcherzy i inspiratorzy
- facet-checking i halucynacje czyli dlaczego w dobie automatyzacji nie warto automatyzować wszystkich treści
Ćwiczenia:
- generowanie pomysłów na artykuły i wpisy
- generowanie tekstów
- style pisania, formy i praktyczne zastosowania
- tworzenie asystenta
- łączenie researchu AI + wiedzy eksperta
Cena bez abonamentu:
99 PLN + VAT
Czas trwania:
2 godziny 33 minuty
Certyfikat:
Tak
Materiały:
Tak
FRAGMENT SZKOLENIA
OPIS SZKOLENIA
Od promptu do publikacji - Podstawy generowania treści AI
Cel: uczestnik pozna najważniejsze narzędzia, techniki promptowania i proces pracy z AI w pisaniu i tworzeniu asystentów
PROGRAM
- wprowadzenie: od Worda do ChatGPT i LLM
- narzędzia: ChatGPT, Gemini, Claude, Rytr, Perplexity, Notebook LM
- podstawy promptowania: rola, styl, długość, kontekst… to tylko początek
- asystenci, researcherzy i inspiratorzy
- facet-checking i halucynacje czyli dlaczego w dobie automatyzacji nie warto automatyzować wszystkich treści
Ćwiczenia:
- generowanie pomysłów na artykuły i wpisy
- generowanie tekstów
- style pisania, formy i praktyczne zastosowania
- tworzenie asystenta
- łączenie researchu AI + wiedzy eksperta
Cena bez abonamentu:
99 PLN + VAT
Czas trwania:
2 godziny 33 minuty
Certyfikat:
Tak
Materiały:
Tak
Maciej Puchała to lider transformacji cyfrowej z ponad 18-letnim doświadczeniem w obszarach technologii, sprzedaży, operacji oraz strategii przedsiębiorstw. Przeprowadził ponad 50 organizacji przez złożone procesy modernizacji oprogramowania i transformacji cyfrowej. Współpracował z start-upami, firmami z sektora MŚP oraz globalnymi przedsiębiorstwami w Europie, USA, Azji i na Bliskim Wschodzie — łącząc potrzeby biznesowe z innowacyjnymi technologiami w branżach takich jak finanse, produkcja, automotive, logistyka czy healthcare. Jest ekspertem w zakresie doradztwa strategicznego, dostarczając skalowalne rozwiązania odpowiadające na aktualne wyzwania biznesowe — zwiększając efektywność, redukując koszty i wspierając zrównoważony rozwój.
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OPIS SZKOLENIA
Opracowanie strategii wdrożenia AI z planem zarządzania zmianą organizacyjną.
PROGRAM
Blok 1: Strategiczne planowanie transformacji AI
§ Identyfikacja strategicznych obszarów i możliwości biznesowych dla AI
§ Definiowanie wizji transformacji i celów strategicznych
§ Planowanie zasobów: budżety, zespoły, kompetencje i infrastruktura niezbędna do sukcesu
§ Zarządzanie portfelem projektów AI i priorytetyzacja inicjatyw według wartości biznesowej
Blok 2: Zarządzanie zmianą organizacyjną w kontekście AI
§ Analiza osób: mapowanie wpływów, postaw i oczekiwań wobec transformacji AI
§ Diagnoza kultury organizacyjnej i identyfikacja barier dla adopcji AI
§ Strategie przezwyciężania oporu: od edukacji przez partycypację do tworzenia quick wins
§ Komunikacja strategiczna: budowanie poparcia dla transformacji na wszystkich poziomach
§ Zarządzanie ryzykiem transformacji: identyfikacja zagrożeń i plany mitygacji
Blok 3: Planowanie i wdrożenie projektu AI
§ Planowanie pilotażu AI - jak zacząć od małego projektu
§ Skalowanie sukcesów: replikowanie udanych projektów pilotażowych w całej organizacji
Zakończenie: Podsumowanie i przykłady wdrożeń AI
§ Podsumowanie szkolenia i prezentacja pomysłów na projekty AI.
" ["description"]=> string(0) "" ["additional_info"]=> string(758) "Cena bez abonamentu:
0 PLN
Czas trwania:
4 godziny 14 minut
Certyfikat:
Tak
Materiały:
Tak
FRAGMENT SZKOLENIA
OPIS SZKOLENIA
Opracowanie strategii wdrożenia AI z planem zarządzania zmianą organizacyjną.
PROGRAM
Blok 1: Strategiczne planowanie transformacji AI
§ Identyfikacja strategicznych obszarów i możliwości biznesowych dla AI
§ Definiowanie wizji transformacji i celów strategicznych
§ Planowanie zasobów: budżety, zespoły, kompetencje i infrastruktura niezbędna do sukcesu
§ Zarządzanie portfelem projektów AI i priorytetyzacja inicjatyw według wartości biznesowej
Blok 2: Zarządzanie zmianą organizacyjną w kontekście AI
§ Analiza osób: mapowanie wpływów, postaw i oczekiwań wobec transformacji AI
§ Diagnoza kultury organizacyjnej i identyfikacja barier dla adopcji AI
§ Strategie przezwyciężania oporu: od edukacji przez partycypację do tworzenia quick wins
§ Komunikacja strategiczna: budowanie poparcia dla transformacji na wszystkich poziomach
§ Zarządzanie ryzykiem transformacji: identyfikacja zagrożeń i plany mitygacji
Blok 3: Planowanie i wdrożenie projektu AI
§ Planowanie pilotażu AI - jak zacząć od małego projektu
§ Skalowanie sukcesów: replikowanie udanych projektów pilotażowych w całej organizacji
Zakończenie: Podsumowanie i przykłady wdrożeń AI
§ Podsumowanie szkolenia i prezentacja pomysłów na projekty AI.
" ["description"]=> string(0) "" ["additional_info"]=> string(758) "Cena bez abonamentu:
0 PLN
Czas trwania:
4 godziny 14 minut
Certyfikat:
Tak
Materiały:
Tak
Znaleziono 16 szkoleń
